Are you on the lookout for something unique and exclusive that reflects the beauty of Indian textiles and craftsmanship? Look no further than NYARA, a brand that has been making waves with their stunning collection of Chikankari Kurtas and Anarkalis.
The story of NYARA starts with its founder, Nicky Chawla, who has always been passionate about fashion and fascinated by hand embroideries. After her graduation, she pursued textile and fashion designing to better understand the different fabric embroideries, and that’s when the idea of creating a brand that reflects her love for unique and handmade designs came to her mind. Nicky started Nyara with a mission to make people appreciate the beauty of Indian textiles and understand the skill and craftsmanship that goes into creating each piece.
The name NYARA itself means ‘different’, which perfectly encapsulates the brand’s philosophy. Every piece at NYARA is handmade, unique and in quantities limited to 1-2 units per design so that every customer has an exclusive attire. Their focus is always on the fineness of the stitches and every outfit is crafted with precision and care by a team of skilled artisans who specialize in the art of Chikankari.
What sets NYARA apart from other brands is that they design each and every outfit themselves using multiple different and rare types of Chikankari stitches. Additionally, their attires are only made with Ek Taar, Do Taar or Teen Taar, which even though is more time consuming and costly, is the route to bringing out the best and finest of Chikankari embroidery. The quality of their outfits is at par with the best designers of India. They understand that not everyone can afford designer outfits however they believe that should not stop people from having access to high end attires. Hence, their prices are extremely competitive so that more and more people have access to exquisite and rare hand embroideries without having to break the bank.
The brand emphasizes the importance of preserving the traditional techniques and skills of the artisans and ensuring that they are not lost to the convenience of modern technology. By promoting and utilizing the art of hand embroidery, NYARA is not only creating beautiful designs but also contributing to the preservation of India’s rich textile heritage. Pechni, Hool, Funda, Murri, Ghas Patti are some of the stitches that can be found on NYARA clothing.
NYARA’s focus on customer needs and customer service is also a standout feature. The brand is committed to providing an exceptional shopping experience to its customers, and that’s why they offer Chikankari embroidery on almost any fabric from Pure Georgette, Pure Organza, Chanderi, Cotton, Kota Doriya etc. and in the form of multiple silhouettes be it Kurta Sets, Dresses or Kurtis for casual wear or Lehengas, Anarkalis or Sarees for wedding wear. We hear that their new lehenga collection is also a showstopper and their bestselling collection so far.
When we asked Nicky about what advice would she like to give to young entrepreneurs, she said: “Never compromise on the quality of your product, if your product is good by word of mouth you’ll achieve all your goals” Most of the clients who have bought from them have repeated their orders and recommended their brand to others. This way they have a huge number of clients today.
They have an offline store in Lajpat Nagar, New Delhi and an online website which provides free shipping throughout India and paid shipping worldwide.
With their commitment to quality, affordability, and customer service, NYARA has quickly become a go-to brand for Chikankari lovers across India and beyond. So go ahead, visit their store or check out their website and add some unique pieces to your wardrobe today!
Address: B-17, Lajpat Nagar-2, New Delhi
Instagram: https://www.instagram.com/nyaraofficial/?igshid=YmMyMTA2M2Y%3D Website: https://shopnyara.com/
